Want to get more from your blog photographs? Today I’m going to share with you some of my top photography tips when it comes to taking blog photographs. Whether you own a fashion, beauty or lifestyle blog (or any type of blog for that matter) – I have tips and tricks for everyone.
Lighting is the most important aspect when aiming to produce clear, focused and clean looking images. Take advantage of dry days and photograph outside. The sun does not need to be blazing down, in fact that can sometimes cause problems instead of solving them. When indoors, photograph objects like makeup or recent buys near a big window that lets in lots of natural light. Don’t be tempted to use desk lamps or artificial lighting, it will just cast an orange glow over your subject. (Normal lamps can be used on occasion but you need to know how to deal with the orange colour cast either in-camera or in post production.) If you’d like to take things a little more seriously you can invest in some professional lighting equipment. I use one continuous ‘day light’ bulb and a softbox on a stand to accompany natural light. You can purchase these on Amazon or eBay – but be warned they do not come cheap. A set of non-flash* units will put you back around £100. *non-flash means continuous light just like a huge powerful lamp.
Self-Portraits & Outfit Photos
If you’re into fashion and want to include outfit posts on your blog you may need a bit of advice when taking self-portraits. My best friends are a tripod and remote trigger. If you have a helpful boyfriend, mother or servant persuade them to take your outfit photos. If not, not to worry – you can set up a self-timer which will you anywhere between 10-30 seconds to pose but a remote is much easier. You can buy these on Amazon or eBay for a few pounds. Beware of super cheap tripods as they are usually super crap. For starting out I’d spend a good £20-£30 although the most professional tripods unfortunately cost hundreds. Aim to fit your entire self into the frame, not forgetting some close up detail shots of your accessories or shoes. The best self-portraits are always taken with confidence.
You don’t need to be a whizz on Photoshop to get the most out of your images. Once you’ve uploaded them have a scan through and you might spot ones that need to be cropped or brightened up a touch. Free online photo editors are available. The best ones I’ve found are PicMonkey and Pixlr. Of course if you are interested in further editing techniques you can invest in Photoshop and use it to apply self-made filters or effects to your photos. Try to keep things natural though, nobody wants to see your over-airbrushed skin, its just not realistic.
The photographs uploaded into a blog post should follow a similar ‘style’. This doesn’t mean you have to take them all in the exact same place. You can be creative and try new things but all the images in one post will look more like a set if they follow the same ‘rules’. This helps your blog aesthetic and it may set it apart from others. For example you might decide all your photos will be taken against a white wash brick wall with reduced saturation or you may prefer bright, bold and striking images. You might have a particular vintage fashion style and want all your photos to illustrate your personality. For this you can always apply the same filter for a vintage feel.
Gwen is the photographer and blogger behind This Fashion is Mine.